Before we talk about how the PESO model is being used in the workforce, what is the PESO model? Well, The PESO model is a framework for...

Many problems that come into play within digital PR develop from the perspective that these campaigns do not do a good job of being able...

To be a competent PR practitioner, an individual needs a great deal of personal and professional characteristics including a curious mind...

Press conferences are an influential part of a public relations practitioner’s job within the workforce. During my college years I ran a...